Simple, Sustainable, organic Children's basics


Where is the brand from?

MINIMAL is an American brand conceived by New Yorkers. Our founding family of three is currently abroad in Hong Kong. 

Are you currently sold in stores?

MINIMAL is a direct-to-consumer business. This allows us to keep costs down and pass the savings on to you. We occasionally collaborate with pop-up stores so we can share our brand with the community and you can touch and feel our high-quality organic basics. 

How do your clothes fit?

MINIMAL cuts a slim and stylish silhouette. Designed to fit children everywhere everyday, we use international sizing standards. Our clothes run true to size. This means a two year old would wear size two. If you'd like your MINIMAL to get maximum use, order up one size. If your child's age is between our sizes, order the size that corresponds to their next age. If you still aren't sure what size your child should wear, take a look at our models, we've listed each model's size and fit. If you still have questions, e-mail us at  

What fabric do you use? 

MINIMAL works with two fabrics exclusively. Our luxuriously soft tanks, tees and raglans are made with a GOTS certified organic cotton and brushed bamboo blend. Our tracksuits and shorts are made with a bamboo and spandex blend. 

Do your clothes shrink?

MINIMAL's super soft modern basics are pre-washed and shrunk prior to the cut and sew process, in order to minimize the possibility of shrinkage at home. Unfortunately, all clothing is subject to the chance of shrinking in the dryer. To minimize this effect, it's ideal to hand wash and hang your MINIMAL items.

How often are new products added? 

MINIMAL makes modern basics beyond seasonality. Our capsule collection of four tops and two bottoms is available all year long. In the future, we will be introducing limited-edition colors and styles. Sign up for our newsletter on our homepage for the inside scoop. 

Why is my size sold out?

MINIMAL's modern basics are made with a focus on fit, fiber and quality craftsmanship. That’s why we use sustainable fabrics like organic cotton and bamboo with lower environmental impact, and manufacture with a commitment to fair trade principles. As we evolve, we'll continue to improve our sustainable practices. However, this means we are conditional on limited supplies of material and labor. If there is a item you'd like to see back in stock, e-mail us at