Feeling fancy? MINIMAL is a cool and conscious childrenswear brand that recently popped up in Hong Kong, bringing with it a range of seasonless, gender-neutral modern basics for kids from two to eight years old. All the items are designed to be durable, super-soft (no "itchy bits") and are made ethically and sustainably. There are other smart little touches too, for example slightly longer-line tops that stretch out the wear time, and a neutral palette of black, while blush and gray that siblings will be happy to share. Prices come in higher than many kid's line, but you're paying for quality that lasts.
Costs from US$32-65 (HK$250-$507).
Written by Kate Farr.
As seen in the August 2017 Issue of Liv., in the Fit Fam section.