In case you haven't already heard about MINIMAL, we've got the lowdown of this socially conscious childrenswear brand. MINIMAL shifts the focus from the clothes to the kids by pairing simple styles with luxurious, organic cotton and brushed bamboo blends (that feel amazing!). Each piece is handcrafted for minimal fuss and maximum simplicity - perfect for Hong Kong summers (thank goodness they ship worldwide).
Check out the lightweight Tanks, handy Tees, easy-peasy Raglans, and versatile Hoodies. With super soft natural fabrics and simple, gender neutral colours and designs (bonus for mums with a boy and a girl!), we're already huge fans of the entire collection.
As seen in Sassy Mama by Madeline Katz