We're a socially conscious kid's clothing brand.
We make ethical, sustainable, gender neutral basics in seasonless style.
Freedom from convention gives you freedom to be. MINIMAL subtracts the nonessential, to shift the focus from the clothes to the children. With luxuriously soft fabrics and simple designs, we create essentials that are equally comfortable and stylish. In keeping things simple, we give children the confidence to boldly craft their own identity.
Sometimes the best things in life are the simplest. Sometimes the basics are all you need.
Minimal design, maximum freedom.