ORGANIC COTTON AND BRUSHED BAMBOO BASICS

KEEP LIFE SIMPLE

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FREEDOM IN SIMPLICITY

Freedom from fuss gives you the freedom to be.
MINIMAL subtracts the nonessential, to shift the focus from the clothes to the kids.
With super soft fabrics and simple designs, we create basics that are equally stylish and comfortable.
In keeping things simple, we give children the confidence to grow boldly in their own direction.

MINIMAL design. Maximum freedom.

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