MODERN ESSENTIALS FOR ChiLDREN 2-8 YEARS OLD

MEET MINIMAL

We believe in the basics:
quality, comfort and ethics.

SHOP

About

We're a socially conscious kid's clothing brand.
We make ethical, sustainable, gender neutral basics in seasonless style. 

WE'RE BLUSHING

SEE WHY

MANIFESTO

We simplify design to create an understated aesthetic that shifts the focus from the clothes to the kids so children feel confident being who they are wherever they are.

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